The death of grapefruit juice? Why the once popular breakfast staple is disappearing from our supermarket shelves - as younger generations spurn its bitter taste
The death of grapefruit juice? Why the once popular breakfast staple is disappearing from our supermarket shelves - as younger generations spurn its bitter taste
It's a bitter pill to swallow for grapefruit fans, but the once popular staple of the breakfast table is disappearing from our supermarket shelves. Younger consumers are spurning grapefruit juice because of its tart taste, while older fans are finding they cannot drink it because it causes side effects when mixed with several popular medications – including statins and some blood-pressure and hay fever tablets. Sales have halved since the pandemic, accelerating a gradual decline since the fruit's heyday in the 1960s and 70s.
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