Searches for used Jaguars have spiked since its radical rebrand as buyers hunt for 'Jags they've always known'

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Searches for used Jaguars have spiked since its radical rebrand as buyers hunt for 'Jags they've always known'

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Jaguar's headline-dominating rebrand, which spiralled to greater heights of controversy yesterday in the wake of the unveiling of its bold Type 00 concept electric car, has had one upside. There's been a bounce in searches for Jaguars by car buyers... but not from people wanting new ones. There has been a 10 per cent increase in motorists looking for used Jags since the iconic British brand unveiled its contentious new identity on 19 November, according to Auto Trader.
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