Gwyneth Paltrow, Anthony Anderson and More Stars Put Entrepreneurs to the Test in Buy It Now: See the Trailer (Exclusive)

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Gwyneth Paltrow, Anthony Anderson and More Stars Put Entrepreneurs to the Test in Buy It Now: See the Trailer (Exclusive)

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The stakes are higher than ever on the new reality series, Buy It Now. On the Prime Video series, competitors will compete to "secure a life-changing spot" in Amazon's exclusive Buy It Now Store and $20,000 in prize money. During the show, which is hosted by JB Smoove, "entrepreneurs get 90 seconds to pitch their product to an audience of potential customers," known as "The 100," according to an official synopsis.
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