Cristiano Ronaldo at risk of UEFA probe as he's accused of 'ambush marketing' at Euro 2024 - with ex-Arsenal star Nicklas Bendtner being punished for a stunt 12 years ago
Cristiano Ronaldo at risk of UEFA probe as he's accused of 'ambush marketing' at Euro 2024 - with ex-Arsenal star Nicklas Bendtner being punished for a stunt 12 years ago
Cristiano Ronaldo has been accused of 'ambush marketing' after his heart rate data during Portugal's dramatic penalty shootout win over Slovakia was shared on social media. The illegal practice sees a company attempt to associate their product or services with an event that already has official sponsors. A notable example came during Euro 2012 when Nicklas Bendtner pulled up his shirt during a goal celebration to reveal a pair of Paddy Power branded underpants.
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