CBS Is Launching 1st New Soap Since 'The Bold and the Beautiful' | 5UET53S | 2024-03-07 13:08:01
For the first time in many years, daytime TV is getting one other soap opera.
CBS Studios and the NAACP announced on Wednesday, March 6, that they are creating The Gates, a new daytime drama a few wealthy Black family dwelling in a complicated, gated group. P&G Studio, a division of Procter & Gamble, will coproduce the collection. P&G previously labored on Because the World Turns, Guiding Mild and Another World.
The Gates will be the network's first new cleaning soap opera since The Bold and the Beautiful premiered in 1987. It should even be the first new daytime cleaning soap on broadcast tv — interval — since Passions debuted on NBC in 1999. The style has declined in reputation during the last 20 years, even more so just lately as streaming has taken off, giving viewers more daytime options.
Soap opera veteran Michele Val Jean, who has written over 2,000 episodes of daytime drama, will function script writer for the collection. Her earlier credit embrace General Hospital, The Bold and the Lovely and Santa Barbara. She also labored on daytime television's first-ever Black soap, Generations, which ran from 1989 to 1991 on NBC.
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Sheila Ducksworth, CBS Studios' NAACP venture president, will co–government produce the collection alongside Leon Russell, Derrick Johnson and Kimberly Doebereiner.
"The Gates shall be every thing we love about daytime drama, from a brand new and recent perspective," Ducksworth stated. "This collection will salute an viewers that has been traditionally underserved, with the potential to be a groundbreaking moment for broadcast television."
CBS Studios and the NAACP struck a deal in 2020 to develop scripted and unscripted packages for TV and streaming. CBS Entertainment Group President George Cheeks stated at the time, "There isn't any higher companion than the NAACP — the preeminent civil rights organization in our country — to assist us discover, develop and inform these inclusive tales."
That appears to be what The Gates, the first present to emerge from the partnership, will attempt to accomplish on daytime TV.
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"I'm excited to develop this challenge with CBS and P&G, two of the longest and most passionate champions of broadcast and daytime television, and the NAACP, whose enduring dedication to Black voices and artists is both powerful and galvanizing," Ducksworth stated.
Giving followers a style of what to expect with The Gates, Ducksworth added, "With multidimensional characters, juicy storylines and Black culture entrance and middle, The Gates may have impactful representation, one of many key touchstones of the enterprise."
CBS presently broadcasts two of the three still-running daytime soaps, The Bold and the Lovely and The Younger and the Stressed. Common Hospital nonetheless airs on ABC while Days of Our Lives has moved from NBC to Peacock.
CBS renewed the 51-year-old Young and the Restless for a further four years in February.
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